Lurpak butter are running a very clever set of adverts nicely linking in with the general media bubble of environmental consciousness. The above advert is a message of love to mushrooms. I had seen it earlier today and was glad to see it on youtube. I certainly salute the person who found out mushrooms were edible to humans, though pity the human who found the ones that weren't.
Here we have the blessed potato - give it it's due and don't just incinerate it in a microwave!
Take Care Y'All